The rapid rise of Europe’s biggest hip-hop fest

The organisers of Romania’s Beach, Please! have opened up on how they developed the event into one of the biggest hip-hop festivals in the world in the space of just three years.

A$AP Rocky, 21 Savage, Young Thug, Ken Carson, Yeat, Lil Baby, NLE Choppa and Denzel Curry head the stacked lineup for the 150,000-cap extravaganza in Costinești, on the shore of the Black Sea, from 9-13 July.

In a conversation with IQ, co-founder/CEO Andrei “Selly” Selaru, an influencer with more than two million followers on both Instagram and TikTok, explains the genesis of the event.

“Back in 2022, when we founded the Beach, Please! brand, there were no festivals in Romania specifically targeted at the 18-25 demographic,” he says. “Being in…

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